Apple’s next big flagship, the iPhone 18 Pro, is already creating buzz for more than its expected performance or camera upgrades. The latest leaks hint at a major colour refresh that Apple might be planning with its upcoming Pro lineup. As per several reliable reports, the iPhone 18 Pro could arrive in Burgundy, Coffee, and Purple finishes to break away from Apple’s traditional design palette and introduce richer, warmer tones never seen on an iPhone.
Here’s everything we know so far about the iPhone 18 Pro’s design, color options, launch timeline, and hardware rumors — plus what these changes could mean for users and Apple’s evolving design philosophy.
A Fresh Coat of Elegance: New Colours Revealed
Apple’s design language has always moved along the lines of subtle sophistication: metallic tones, matte finishes, and minimalist styling. However, it would appear that with the iPhone 18 Pro, Apple is ready to add a new layer of warmth and luxury to its premium devices.
According to recent leaks from Weibo, later reported by MacRumors, India Today, and Gadgets 360, the iPhone 18 Pro will come in three main color options:
- Burgundy: A deep, wine-red color with undertones of elegance, symbolic of premium craftsmanship and class.
- Coffee: A warm, rich brown hue that could become one of Apple’s most distinct finishes yet.
- Purple: A sophisticated, royal color that takes Apple’s past lavender shades and adds a darker metallic twist.
Leaked render showing the rumored Burgundy shade of the iPhone 18 Pro. Image: 9to5Mac
Early reports suggest that Apple could drop its usual black or graphite option this year in favor of more expressive and evocative options. Of these, Burgundy and Coffee are apparently set to be two new finishes that really stand out for those buyers wanting the ultimate in luxury with a modern twist.
Why the Colour Shift Matters
Colour has long played a major role in how Apple positions its iPhones. From the more playful tones of the iPhone XR and iPhone 15 Plus to the professional metallic finishes of the Pro series, Apple uses color to separate its audiences-and build emotional connections.
The introduction of Burgundy and Coffee likely does three things:
- Differentiate the iPhone 18 Pro from its predecessors: after years of silvers, greys, and blues, a deep red and brown lineup brings visual freshness.
- Appeal to luxury buyers: Warm tones like coffee and burgundy have long been associated with leather goods, luxury cars, and premium accessories, aligning the iPhone 18 Pro more with high-end fashion than technology alone.
- Accentuate the material and finish: these colors, in combination with the brushed titanium or frosted glass from Apple, may achieve some sort of rich texture under light — furthering the premium feel of the phone.
If these leaks prove true, the iPhone 18 Pro may be a milestone design that moves Apple’s industrial design language towards a more sophisticated and lifestyle-oriented aesthetic.
Expected Hardware Upgrades
While the colour options have stolen the spotlight, the iPhone 18 Pro is expected to make substantial hardware improvements too.
A20 Pro Chipset
The gadget is supposed to feature Apple’s next-generation A20 Pro chip, built using TSMC’s 2 nm process. This would place it among the most efficient and powerful smartphone chips in the world, promising improved battery life, faster processing, and enhanced AI capabilities.
Camera Enhancements
It also mentions a variable-aperture main camera, much like those we have seen on some high-end Android flagships. That means better control over lighting and depth-of-field for users, akin to DSLR-like functionality in a pocket-sized device.
Other camera improvements may include a larger sensor, improved telephoto zoom, and AI-driven image optimization.
Display & Design
Apple is expected to continue its ProMotion OLED display with 1-120 Hz adaptive refresh rate, while brightness and HDR capabilities might be improved. The bezels could shrink slightly again, and Apple might further integrate under-display Face ID sensors for a cleaner front panel.
Launch Timeline and Availability
If Apple follows the same routine as before, the iPhone 18 Pro will arrive in September 2026 alongside the iPhone 18, iPhone 18 Plus, and iPhone 18 Pro Max.
Pricing in India will reportedly start at ₹1,74,900 for the base 128 GB variant, which is similar to the launch pricing of the iPhone 17 Pro. However, the final price may change depending on storage and exchange rates.
No Official Word Yet
Since Apple hasn’t verified any information regarding colours and design, the information remains speculative for now. However, Apple’s pattern for testing new finishes annually, like “Cosmic Orange” on the iPhone 17 Pro, lends these rumours extra credibility.
The Missing Classic: No Black Variant
One of the more surprising claims is that Apple may forego the black or graphite variant this time. While some fans will surely miss the timeless appeal of a dark Pro model, Apple’s thinking here might be to create a bit more differentiation between the standard and Pro lineups.
Where black once was, Coffee and Burgundy have taken over, making each Pro model unmistakable at a single glance-not just because of what it does, but because of who it is.
What These Colors Mean for Purchasers
The addition of Coffee and Burgundy is more than just cosmetic. It speaks to the direction Apple is taking with its Pro devices: fusing technology and fashion into items that speak to the modern consumer.
- Burgundy: A bold, confident colour that suits users who appreciate sophistication and individuality.
- Coffee: A subtle yet luxurious tone for professionals who prefer understated elegance.
- Purple: A balance between creativity and calm, likely to be the most popular amongst mainstream buyers.
These new finishes may also affect accessory trends-from leather cases to matching Apple Watch bands-as Apple and third-party brands rush to complement the new tones.
Leaked concept render showing the Coffee finish – Photo credit: YouTube/Concept Central
Apple’s Strategy: Evolution of Design over Revolution
Apple has long been known for its subtle, iterative design changes. But this shift to Burgundy and Coffee suggests a new design strategy-one that treats colour as a storytelling element.
In a market where smartphone innovation is reaching physical limits, design and emotion are now the differentiators. With warmer, more tactile finishes, Apple isn’t refreshing the look; it’s strengthening the emotional bond between users and their devices.
This approach mirrors what luxury watch and automotive brands have done for decades — making customers feel a sense of personal style through small, meaningful design details.
Conclusion: A new era of iPhone aesthetics
The iPhone 18 Pro may not reinvent the wheel, but it’s poised to redefine the way that wheel looks. Burgundy, Coffee, and Purple are just some of the colours that seem to show Apple diving deeper into richer tones that elicit warmth, power, and identity. And while we’re still close to a year away from its reputed launch, these leaks have already set the stage for one of Apple’s most visually striking iPhones. If the rumours prove true, the iPhone 18 Pro could become the most elegant iPhone ever created-blending cutting-edge performance with timeless design. All we can do until Apple’s unveiling is wait-and speculate on those tantalizing glimpses at what could be the company’s most beautiful iPhone lineup yet.
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