Apple is reportedly getting ready for one of the biggest entry-level product launches in years. If various media reports and industry analyst Jeff Pu are to be believed, the company might launch the iPhone 17e, a brand-new budget MacBook, and the 12th-generation iPad as early as spring 2026. This trio seems to be a part of Apple’s broader strategy of strengthening its budget-friendly lineup and making its ecosystem more accessible to price-sensitive users worldwide.
From redesigned hardware to Apple’s latest A-series chips, here’s everything we know so far.
iPhone 17e: Apple’s Next Affordable iPhone
The iPhone 17e looks to take the path of the iPhone 16e series, but with notable internal updates. There’s a rumor that Apple may give it an A19 chip, which promises noticeable day-to-day performance and efficiency boosts. A big upgrade could see the implementation of an 18-megapixel Center Stage front camera for sharper video calls and AI-powered framing.
On the connectivity side, the company may employ its in-house C1 modem, which can provide stable connectivity without raising the device’s cost. Design-wise, the iPhone 17e might still look fairly traditional, but with a 6.1-inch OLED display and similar chassis, though some rumors speculate it could adopt a potential switch to the Dynamic Island, possibly further aligning the design with modern iPhones.
Affordable MacBook: A Game-Changer for Budget Laptop Buyers
One of the most eagerly awaited launches of 2026 could be the launch of Apple’s affordable MacBook. In contrast to other MacBooks, powered by M-series chips, this one might sport an A18 Pro, which would be the same chip being used in the iPhone 16 Pro. This might significantly lower the production cost while continuing to deliver seamless performance for everyday tasks such as browsing, streaming, and school work.
Apple may also introduce the new MacBook in a number of fun colors, including blue, pink, yellow, and silver, similar to the colorful iPad lineup. The laptop is said to sport a 13-inch display, come with 8GB RAM, and include a single USB-C port. Prices are reportedly expected to range from $699 to $899, which would make this one of the cheapest MacBooks Apple has ever released.
12th-Generation iPad: A Powerful Entry-Level Upgrade
Apple’s refresh of the base iPad in 2026 might bring significant improvements without changing its design. The 12th-generation iPad will get the A18 chip for faster processing, improved battery life, and increased support for more Apple Intelligence features. Though its exterior hews closely to that of its predecessor, internal upgrades should make this a much-capable entry-level device for students, families, and casual users.
Quick Specs Overview
iPhone 17e
A19 Chip, 6.1-inch OLED, 18MP Center Stage camera, C1 modem, Budget pricing (TBA)
Affordable MacBook
A18 Pro, ~13-inch display, 8GB RAM, Single USB-C port, Multiple colours, $699–$899
12th-Gen iPad
A18 Chip, Similar to current model, Apple Intelligence support, Faster performance, Entry-level pricing
Why These Launches Matter
This could be a major strategic shift for Apple if it launches a low-cost iPhone, a budget MacBook, and an upgraded base iPad all at once in 2026: to dominate the entry-level market in three major product categories. This might be Apple’s attempt to go after midrange Android phones, low-cost Windows laptops, and budget tablets with much greater aggression.
In particular, the more affordable MacBook should resonate especially well with students and educational institutions, a market that, until recently, was Chromebook country. A new iPhone 17e and iPad would introduce new hardware at more affordable prices, expanding the company’s reach into developing markets.
Final Thoughts
While these details are based on leaks and analyst predictions, the reports seem consistent throughout multiple reliable sources. If Apple does unveil all three devices in early 2026, it will mark the company’s biggest push yet toward affordable hardware.
