GoPro — the brand synonymous with rugged small cameras mounted on helmets and surfboards – just released a new set of products. This time, they are targeting younger content creators who are looking for easy, cheap gear for TikTok, Instagram, and vlogs.
They’ve released three major things:
- Lit Hero – a tiny, inexpensive camera
- MAX2 – an expensive 360-degree camera
- Fluid Pro AI – a gimbal (camera stabilizer) that follows you on auto
Here’s a brief rundown on what each does.
Lit Hero: GoPro’s Fun, Affordable Camera
Envision the Lit Hero as GoPro’s “camera for everybody.” Rather than being designed specifically for extreme sports, it’s designed for day-to-day adventures — concerts, weekend getaways, spending time with friends.
Key Specs:
- Price: $270 (less expensive than the $400 Hero 13 Black)
- Size & Weight: Small and light at just 93g
- Video: Records 4K video at a maximum of 60 frames per second
- Photos: 12MP photos in a 4:3 aspect (ideal for Instagram and TikTok crops)
- Waterproof: To 16 feet — you can still use it in the pool or rain
- Built-in Light: Ideal for low-light photographs or a “retro” effect
- Battery: More than 100 minutes of uninterrupted 4K video recording
- Slow-Mo: 2x slow motion for cool effects
It’s essentially a “whenever, wherever” camera for individuals who desire effortless, good-looking video without breaking the bank or risking damage to it.
MAX2: GoPro’s 360-Degree Serious Camera
GoPro’s initial 360 camera (MAX) fell short of Insta360’s spec. But the updated MAX2 takes things up a notch.
Key Specs:
- Resolution: True 8K 360 video (sharper than Insta360’s top model)
- Photos: 29MP still photos
- Special Lenses: Twist-off, replaceable lenses composed of water-repelling glass — no tool required
- Advanced: GP-Log for pro-level color and detail, and bitrates up to 300Mbps
- Sound: 360-degree stereo audio with reduced wind-noise
- GPS: Integrated — first 360 camera to have it
- Mounts & Modes: 16 mounting options and lots of shooting modes
- Waterproof: Yes (GoPro style)
- Price: $500 (approximately $50 less than Insta360’s X5)
Short and sweet, the MAX2 is GoPro’s best move yet in the 360-degree arena.
Fluid Pro AI: A Clever Gimbal That Tracks You
If you’ve watched videos of drones tracking an object automatically, you know how awesome that is. GoPro’s new Fluid Pro AI gimbal does something equally impressive — but for cameras.
What It Does:
- Grasps your GoPro, phone, or mini camera (up to 400g) and keeps you in frame automatically
- 3-axis stabilization so your video is smooth
- Snaps onto your face or body – no button presses needed
- 18-hour battery life, will even charge your devices like a power bank
- Price: $230
This is potentially massive for vloggers or solo producers who don’t have a person operating the camera.
Bottom Line
GoPro is no longer just for daredevils. With the Lit Hero, MAX2, and Fluid Pro AI gimbal, they’re creating equipment that’s easier to operate, more accessible, and more attractive to everyday creators — particularly Gen Z. Whether you’re filming a hike, a concert, or a cooking tutorial, these new devices are designed to enable you to be creative without the hassle.
